If you are hosting an event, WHERE can be influenced by the location of your guests, the location of your business or both. If you are hosting at your business premises, problem solved however if you will need to source a hired space you’ll need to consider the location of your guests and where they’ll be travelling from as well as the type of space you need to execute your event appropriately.
Because you already thought through the WHY, WHO, WHEN and WHAT, possible locations and a list of appropriate venue types will probably be manageable. You may have a venue in mind, or may need to start a search. There are many venue finding services available if this something you prefer to outsource and likewise, if you are outsourcing the management of the event to a third party, they too will be able to help with venue finding.
When sourcing venues consider not just the space but what’s included in the hire. Many venues provide furniture, AV, catering, staging etc and others don’t. If you are hosting an event yourself and for the very first time, it could be easier to find a venue which can cater for the majority of your needs internally rather than you having to source a different supplier for each service required. It’ll save you time if nothing else.
The HOW question is so important.
For participants the preparation task list is much more involved but probably the best investment of time you’ll make:
Decide how to present yourself / your products / your company. If exhibiting at an exhibition, nothing is more off putting to an existing or prospective customer than a poorly presented, shoddy looking stand. Stand dressing doesn’t have to be expensive, be consistent with colours, be clear with messaging and present product well. Make sure there is space for boxes / stock out of sight and wear a smile from the moment the event opens until the moment it closes.
I'm the owner of The Positive Event Partnership and have spent my entire professional career working in events sector.